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Learning Materials: Develop a Coaching Culture

 

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role-playing or discussion on a coaching skills programme. For guidance on how to facilitate this, or for more materials, please contact us at newworldtalent@thescalagroup.co.uk

 

Background

You are the HR Director for a manufacturing business employing 2,000 people across two factories in the North of England and a sales force, distribution and head office located in Hertfordshire.You have recently joined the business. Your predecessor focused on transactional HR seeing his role as one where HR is responsible for pay and benefits, recruitment and day-to-day problems.

 

The business appointed a new MD almost a year ago. She is Adele Singer, with a previous track record in high tech industries – very different. Her view is that the world is changing rapidly and that this requires a completely new internal business model, as well as external one. She wishes to change behaviour in the business. At the moment, she finds people grumbling about any changes to anything, however small. The performance management system is cumbersome and manages find it a chore. Anecdotally, she has heard that if anyone has an idea, or proposes a business improvement, this mostly gets ignored because everyone is too busy. She also thinks that the business is losing good people who go elsewhere for their career development.

 

Adele believes that HR has a key role to play in driving organizational transformation. She believes her top team is made up of very able people with potential who have never before worked as a true team, and who all pursue their own agendas. Adele herself is a highly effective line manager and is paying each of her directors a lot of attention, identifying their aspirations, slightly shifting the focus of their roles, and working with them to put together a future business plan that they will all buy into. This will include consolidating their position in manufacturing Widget A, making adjustments to some of the production lines and processes so as to adapt Widget A to create Widget B. Widget B will have an increasingly important role, as research and emerging trends suggest demand for this product will increase significantly over the next decade. Switching to Widget B will require not only new production processes, but also new sales efforts to build a different customer pipeline. Adele also wants to look at setting up in Latin America, which is increasingly developing the types of industries that use both Widgets A and Widgets B.

 

You and Adele believe that firstly you need to get the right culture in place. One where people will be more flexible and adaptable, which will be less top down and command and control and instead will use a model where ‘shared vision, shared values, and shared understanding’ drive forward the organisation.

 

Issues for Discussion

What role might coaching have here? How would you organise the coaching? What are the important points to consider?

 

©Copyright Janice Caplan February 2012

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